Angry Birds Maker Rovio Looks To
Women To Solve The Puzzle Of Growth
The new game
of Rovio combines a murder mystery story with so-called three-match puzzles.
Rovio
Entertainment propelled Small Town Murders, another riddle game focused on
ladies more than 35, on Wednesday in its most recent endeavor to lessen its
dependence on Angry Birds.
The
Finnish association's new game joins a homicide riddle account with supposed match-three
riddles, a gaming pattern initially started in 2012 by King's Candy Crush Saga.
Rovio
has looked to expand previously, discharging three games that were not Angry
Birds themed since 2015, however, none have become worldwide hits similarly as
its 2011 blockbuster.
"It
is an opportunity for us to expand our portfolio for different kinds of players
and tell different stories in the Small Town Murders," said
Rovio 's head of the puzzle studio, Miika Tams.
Rovio,
which recorded in 2018, has been making a consistent quarterly games income of
around EUR 60 million euros (generally Rs. 514 crores) for as long as barely
any years, generally from Angry Birds games.
However,
profit has been hit by rising promoting costs and by its 5G gaming stage Hatch
which Rovio has not accomplished the enthusiasm among speculators that it had
sought after.
As of
not long ago, Rovio's games have been focused on youngsters, yet now it is
focusing on grown-ups with more cash to spend on in-game buys, for example,
extra moves or lives to continue playing.
"Ladies
35-years of age and more established are our Puzzle Studio's principal target
crowd. We have seen that ladies in this age bunch play this sort of game the
most and generally they have the chance to burn through cash on the
games," Tams told Reuters.
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